How to Prepare your eCommerce business for Black Friday Cyber Monday? BFCM
The biggest sales period of the year for eCommerce businesses is the Black Friday/Cyber Monday weekend or now days its been stretched to over a week to maximise the increase in demand as more and more consumers are getting used to it. As a packaging company, Awesome Pack's peak seasons is also in line with those sales dates and generally a week or two before our customers get busy. Online retailers use the couple of weeks before the BFCM to ensure they have enough shipping labels, mailing satchels or boxes, packing tape and cushioning packaging like bubble wrap and honeycomb wrap paper wrap.
In this blog article we will discuss how much packaging you need to buy to get you and your business through this peak season of sales. We will break up the businesses by size in terms of fulfillment, Small businesses (sending up to 50 parcels a day), Medium businesses (sending up to 500 parcels a day) and Large Online Businesses (sending over 500 parcels a day)
This is the most vital product for posting parcels as without shipping labels you wouldn't be able to sending out any parcels for couriers like Australia Post, StarTrack, Fedex, Aramex, Couriers Please, Sendle etc. The logistics standard for shipping labels in Australia is the 100x150mm labels in a roll or Fanfold and we recommend having the following stock in your warehouse:
Small Businesses: 5000 labels stored in your warehouse
Medium Businesses: 30,000 labels stored in your warehouse
Large Businesses: minimum 100,000 labels stored in your warehouse/s
This is the second most important packaging requirement for your eCommerce business as again your cannot ship anything without this. Whether you use mailing satchels or mailing boxes we recommend having the following stock in your warehouse:
Small Businesses: 5000 mailing satchels or mailing boxes stored in your warehouse
Medium Businesses: 30,000 mailing satchels or mailing boxes stored in your warehouse
Large Businesses: minimum 100,000 mailing satchels or mailing boxes stored in your warehouse/s
This packaging material may be the most challenging to store in your warehouse due to the bulky size of the material. Bubble wrap is difficult to store a few months worth as it is very bulky but new cushioning material like the Honeycomb kraft paper wrap is much more compact and can be easily stored when buying a few months worth of supplies. Whether you use bubble wrap or honeycomb kraft paper wrap we recommend having the following stock in your warehouse:
Small Businesses: 6 rolls of bubble wrap to last around 3 weeks or 2 rolls of honeycomb kraft paper wrap stored in your warehouse
Medium Businesses: 18 rolls of bubble wrap to last around 3 weeks or 6 rolls of honeycomb kraft paper wrap stored in your warehouse
Large Businesses: minimum of 30 rolls of bubble wrap to last around 2 weeks or 12 rolls of honeycomb kraft paper wrap stored in your warehouse
Please note that for peak season it is always better to buy more than what you need than not buying enough as packaging materials is something that you will always use and will not go to waste. Over the years we at Awesome Pack have seen many businesses not buying enough for their peak period and then scrambling to secure packaging materials in the last minute which can cause stress and fulfillment delays for the eCommerce business owner.
And when you buy Packaging Materials in bulk you will often get a better deal from us so if you are interested in buying in packaging in bulk fill out our BULK BUY FORM to get a call back and secure a Great Deal.
Always helping you on your eCommerce journey,
The Awesome Pack Team
8/72-76 Fenton St, Huntingdale VIC 3166
Ph: 1300 816 800